Home Services & Trades
Web Design & SEO for Contractors Who Want to Dominate
Roofers, HVAC companies, landscapers, and contractors — we build high-converting local websites and deploy aggressive organic SEO strategies that make you the dominant option when homeowners search for your trade in your service area.
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Trades We Specialize In
Roofing
Before/after galleries, storm damage landing pages, and service area targeting.
HVAC & Plumbing
Emergency service pages, financing integration, and seasonal campaign architecture.
Landscaping & Hardscaping
Visual portfolio design, neighborhood targeting, and seasonal lead capture.
General Contractors
Project showcase, subcontractor credentialing, and bid request conversion pages.
Electrical & Solar
Technical authority content, permit-aware copy, and utility savings calculators.
Painting & Flooring
Color gallery integration, estimate request optimization, and review showcase.
What We Build
Every Feature Engineered for Trade Business Lead Generation
Home service businesses have specific needs that generic agency websites ignore: mobile-first click-to-call, service area SEO, emergency search capture, and visual portfolio proof. We build all of it, configured specifically for your trade.
Your competitors are using $5,000 templates from Wix agencies. We build custom digital infrastructure that compounds in value every month as your organic authority grows.
Service Area & City Pages
A dedicated page for every city, zip code, and service area you cover — each targeting the specific keywords homeowners search when they need your trade in that location.
Before & After Portfolio
The highest-converting content type for home service businesses. We build a visual portfolio system that showcases your work and ranks for project-specific search queries.
Click-to-Call Conversion
On mobile — where 75% of home service searches happen — your phone number is always visible, sticky, and one tap away. We engineer every page around this reality.
Review Velocity System
A systemized approach to generating Google reviews after every job — with automated text prompts, QR codes, and response templates that compound your local authority.
Emergency Service Pages
Roofs do not leak on business hours. We build high-urgency landing pages targeting emergency search queries that convert panicked homeowners at the exact moment they need you.
Seasonal Campaign Architecture
Pre-built content and landing page infrastructure for your peak seasons — HVAC before summer, roofing before storm season — so you capture demand when intent is highest.
Our Process
How We Turn Your Service Area into a Lead Funnel
Service Area Keyword Mapping
We identify every city, service, and problem-based keyword your ideal customers search — and build the site architecture to capture all of it.
Competitor Gap Analysis
We audit every top-ranking competitor in your market and identify exactly what they are doing well and where their gaps are.
Design & Portfolio System
A site built to show off your work — before/after galleries, project pages, and visual proof that you are the best option available.
Technical SEO Foundation
Schema markup for local business and contractor, Core Web Vitals optimization, and proper mobile architecture — built in at launch.
Google Business Profile & Citations
Your GBP is fully optimized and your NAP is consistent across every relevant directory — the foundation of local pack rankings.
Review & Reputation System
A post-job text sequence that systematically requests Google reviews from every customer — compounding your local authority month over month.
FAQ
Frequently Asked Questions
We evaluate both. If your current site is salvageable with a rebuild, we will tell you honestly. If it is technically broken, too slow to rank, or not built to convert mobile traffic, we will recommend a full rebuild on Next.js. Most contractor sites we see cannot be fixed — they have to be replaced.
When a homeowner searches 'roofing contractor Wilmington NC' or 'HVAC repair near me,' Google ranks pages that are geographically and topically relevant. A dedicated page for each city and service you cover — with proper keyword architecture — tells Google exactly where you work and what you do, compounding your visibility across every service area.
Competitive markets are where proper SEO strategy separates real agencies from template vendors. We do a full competitor gap analysis before any project to identify exactly where to outflank them — whether that is service area pages they are missing, content depth they have not built, or review volume you can surpass.
Ready to Dominate Your Market?
Stop Losing Jobs to Contractors With Better Websites
The job goes to whoever the homeowner finds first and trusts most. We make sure that is you.
Book a Free Contractor Strategy Call