Moving Beyond "Always Be Closing"
The old sales adages don't work in complex B2B deals.
"Always Be Closing" is aggressive and desperate. It turns buyers off.
"Relationship Selling" is too passive. You make friends, but you don't make money.
You need a middle ground. You need a systematic Sales Methodology Training that gives you control without aggression. You need leverage.
Introducing ARMBAR
Our methodology is inspired by the mechanics of leverage found in Brazilian Jiu-Jitsu. In BJJ, a smaller opponent can defeat a giant if they apply leverage at the right moment. In sales, a smaller company can win enterprise deals if they apply leverage correctly.
ARMBAR stands for:
A - Authority: Mapping the political landscape. Who signs? Who says no? Who influences? You must multithread to survive.
R - Requirement: Uncovering the compelling event. Why do they need to buy now? If you can't find the pain, you can't sell the cure.
M - Moment: Controlling the timeline. We teach you how to align your close date with their business goals, creating natural urgency.
B - Budget: Securing financial commitment early. Stop writing proposals for people who can't pay.
A - Approach: Navigating the procurement sequence. Legal, IT, Security. These are where deals go to die if you aren't prepared.
R - Risks: Mitigating deal killers. We identify competitors and internal blockers before they wreck the deal.
Why It Works
B2B Sales Training often focuses on "tricks" to get people to say yes. ARMBAR focuses on structural advantage.
When you have Authority and Requirement aligned, the close becomes a natural next step. It isn't a battle. It is the logical conclusion of a well-run process.
Conclusion
Stop hoping for the deal to close. Engineer the win with ARMBAR. If your team needs a common language and a proven framework, it's time to train.
Ready to Train Your Team with ARMBAR?
Discover how ARMBAR Sales Methodology Training can transform your team into leverage-driven closers.