Real results from businesses we've helped transform
"When you have been in business for 43 years, you think you have it figured out. But today's market is different. We knew we needed a digital presence and family did the best they could with that. But it was sporadic and the content was not garnering enough attention. However, we did not think we could afford a marketing company. Enter John Martino and Ricavvo. After just a few conversations, he understood our history which is very important to our family and our business
We provide the strategy, execution, and technology (or just the piece you need) to power your business growth.
Here's what matters: Even if you hire us for one thing, we build it knowing how it affects your entire sales and marketing ecosystem.
When we build your website, we design it for the leads your sales team can close.
When we run your content marketing, we create content that feeds qualified pipeline.
When we provide your outsourced sales team, they use proven sales methodology and AI coaching.
Everything connects.
Nothing is built in isolation.
Choose one solution or combine them. Either way, we build it knowing how every piece affects your sales strategy.
High-Performance Websites
Your website should be your best salesperson. We build high-speed sites for local businesses (B2C) and SaaS companies (B2B) alike. Optimized for Google rankings, mobile conversion, and AI search visibility.
Why this matters: We also run outsourced sales teams and marketing, so we know what converts. We build websites designed for your actual sales process.
Content Marketing & Strategy
Most agencies optimize for vanity metrics. We optimize for meetings booked, pipeline built, and deals closed. Every blog post, every LinkedIn campaign, and every piece of content marketing is designed to generate qualified leads and customers.
Why this matters: We also build websites and run sales teams, so we create marketing that feeds qualified pipeline, not just engagement metrics.
Outsourced Sales Teams
Hire an entire sales team or specific roles (SDRs, AEs, Sales Leaders) on a fractional basis. You get battle-tested sales talent without the long hiring cycles or six-figure salaries. Scale your outsourced sales team up or down based on what your business needs right now.
Why this matters: We also control your website and marketing, so your sales team starts with qualified leads from day one. Complete pipeline visibility and predictable revenue.
AI Sales Tools & Coaching
Connect your CRM and get real-time AI analysis of every deal. Know exactly which opportunities are at risk, which deals need attention, and what actions to take next. It's like having a sales coach embedded in every rep's workflow.
Why this matters: We built it because we carried quota. LeverEdge solves real B2B sales problems, not engineering problems.
"LeverEdge gives our team an edge on every deal. The AI-powered scoring surfaces risks we wouldn't catch otherwise, and the guidance is actionable, not generic."
MichaelVP of Sales
I'm John Martino, former sales leader at Oracle, Salesforce, SAP, and HPE with 10+ years leading sales teams. I'm also a #1 Amazon bestselling author ("ARMBAR®: The Leverage Blueprint for Sales Mastery") and a 1st Degree Brazilian Jiu-Jitsu Black Belt.
"He is a savvy seller and fierce negotiator."
- Jared, Former Direct Report
I founded Ricavvo to bring Fortune 500 B2B sales methodology to growing companies. Complete revenue infrastructure or any piece of it.
I've closed thousands of deals, run marketing campaigns, built sales teams, and managed CRMs at enterprise scale. I understand how each piece affects the others.
Enterprise-level sales operations, marketing strategy, and revenue technology made accessible for growing companies. No corporate bloat, just proven systems.
We deploy fast because we're not coordinating multiple vendors. One team, one methodology, one system.
Revenue operations consulting integrates all revenue-generating functions (sales, marketing, and customer success) into one system. Instead of separate vendors optimizing their piece, our revenue operations approach ensures your sales strategy, lead generation, and technology work together to drive predictable growth.
B2B sales (business-to-business sales) is when companies sell products or services to other businesses rather than individual consumers. B2B sales typically involve longer sales cycles, multiple decision-makers, and relationship-based selling, requiring specific B2B sales training and methodologies like ARMBAR®.
Yes, we serve both. We define our clients by ambition, not just industry. For Local Businesses (B2C), we deliver community domination through high-impact web design and branding. For National Brands (B2B & B2C), we build scalable sales engines that drive enterprise growth. The principle is the same: Revenue Certainty.
Yes. You can hire us for website development only, content marketing only, outsourced sales operations only, or AI CRM tools only. The advantage: even when you hire us for one thing, we build it knowing how it affects your complete revenue infrastructure.
Most marketing agencies only run campaigns. We also build sales teams, so we understand what Sales needs to close deals. We create content marketing that generates qualified pipeline, not just traffic or vanity metrics.
Most sales consultants only advise. We provide fully managed outsourced sales teams including SDRs, AEs, Managers, and CSMs. We also control your website and marketing, so your sales team starts with qualified leads from day one, powered by our AI sales tools.
Most web agencies build pretty websites. We also run sales teams and marketing, so we understand what converts. We build lead generation websites optimized for your actual sales process and designed to feed qualified pipeline.
When separate vendors handle different pieces, nobody optimizes your complete revenue engine. Your web agency doesn't know what your sales team can close. Your marketing firm doesn't understand your sales process. Your sales consultant doesn't control lead quality. Complete infrastructure means everything works together from day one.
Fractional sales leadership provides experienced sales executives part-time instead of hiring full-time. Through RevenueEdge, you get strategic sales leadership without the $200K+ salary. This is ideal for companies building or scaling sales operations.
Websites: 2-4 weeks for most B2B, B2C, and SaaS sites. Sales teams: Immediate deployment for fractional roles, 2-3 weeks for full outsourced sales teams. We move fast because we're not coordinating multiple vendors.
We're based in Wilmington, North Carolina. While we provide web design in Wilmington, NC for local clients, we primarily serve B2B and B2C companies nationwide with remote sales operations, marketing, and AI CRM implementation.
ARMBAR® is our proven B2B sales methodology: Authority, Requirement, Moment, Budget, Approach, Risks. It's the framework our outsourced sales teams use and the training we provide to yours.
"ARMBAR® is a refreshing, much-needed, modern sales methodology. It fills gaps with a practical, immediately applicable approach."
- Amazon Customer Review
Revenue infrastructure is the complete system that drives predictable growth. This includes your lead-generation website, marketing, sales operations, AI tools, and training working as one engine.
Most companies treat these as separate functions managed by different vendors. That's why sales results feel random.
Revenue operations consulting means integrating everything that touches revenue into one system so your website generates quality leads, your marketing drives the right traffic, your sales team closes deals, and your data actually matters.
When one team handles your complete revenue infrastructure, everything works together from day one.
Most companies treat sales, marketing, and web design as separate problems. They hire different vendors, use disconnected tools, and wonder why their revenue stalls.
Ricavvo builds integrated revenue infrastructure. Your website feeds your content marketing. Your content generates qualified leads. Your sales team (whether fractional or in-house) closes deals using proven methodology and AI-powered coaching.
This isn't just coordination.
It's architecture.
Book a 30-minute B2B sales strategy call
We'll diagnose your biggest revenue bottleneck (website, marketing, sales team, or technology) and show you which solution will drive the most growth.
Hire us for one service or your complete revenue operations. Either way, we build it knowing how everything works together.
